Chinese Softball Association and Beijing Institute of Fashion Technology Build the Strategic Cooperation

Chinese Softball Association and Beijing Institute of Fashion Technology recently signed a strategic cooperation agreement to jointly develop softball apparel. The two parties agree to establish softball apparel design team to achieve innovative development.

Beijing Institute of Fashion Technology (BIFT) is the first public fashion university in China. It has undertaken the clothing design for the 2008 Beijing Olympics, Paralympics and other top sports events. It is currently actively serving the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics for Chinese delegation and OC staff.

The two parties will establish a professional softball apparel design team to develop and research distinctive softball apparel for the Chinese national softball team, design and promote softball fans and public apparel. The purpose is to enrich the softball culture, inherit the spirit of Chinese women’s softball and continuously improve the international image of Chinese national softball team, and promote the healthy growth of young people.

At the signing ceremony, Yang Xu, President of Chinese Softball Association, introduced the development prospect of softball and the background of bilateral strategic cooperation. The representative of Beijing Institute of Fashion Technology introduced the progress of the project.

This cross-border integration will promote the industrialization development of Chinese softball.

(The news is repruduced from SOFTBALL ASIA website)