a. Fashion Brand Management:
This program combines core business education with a focus on fashion branding. Students study marketing, consumer behavior, branding strategy, and digital communication tailored to the fashion industry. The curriculum emphasizes international vision, innovation, and practical application. Graduates work in brand management, marketing strategy, retail operations, and digital fashion commerce, equipped to lead in a dynamic industry.
Brand Management
Fashion Brand Planning
Fashion Supply Chain Management
Integrated Fashion Communication
Fashion Industry and Markets
b. Fashion Buying and Planning:
This specialized program trains students in fashion merchandising, product planning, and trend forecasting. With a focus on data analysis, fashion psychology, and supply chain management, students develop both creative and business acumen. The program prepares graduates for roles in fashion buying, visual merchandising, brand planning, and fashion retail management, bridging design and commerce.
Fashion Data Analysis
Fashion Psychology
Consumer Behavior in Fashion
Fashion Market Research
Trend Forecasting