Accounting(A) 120201

This program focuses on financial and managerial accounting in the fashion industry within the digital era. It highlights capital operations, cost control, big data applications, and intelligent accounting systems tailored to fashion enterprises.

Core Courses:

Financial Accounting Theory

Cost and Managerial Accounting

Accounting Information Systems

Capital Operation in the Fashion Industry

Big Data and Digital Accounting

Business Management(A) 120202

This academic master’s program prepares students for leadership roles in global fashion business through specialized training in brand strategy, creative enterprise, and digital commerce. Drawing on interdisciplinary courses in international operations, supply chain, and cultural dynamics, it equips graduates with the analytical and managerial skills needed to excel in today’s evolving fashion industry.

Core Courses (shared across directions):

International Business Strategy

Global Supply Chain Management

Fashion Brand Management

E-commerce and Digital Trade

Cross-cultural Communication

Sub-Directions:

01 Global Fashion Brand Operation

This direction focuses on strategic brand development and operational management in the global fashion industry. Students explore branding, marketing, and consumer behavior across international markets, with an emphasis on leadership and cross-cultural business practices.

02 Fashion and Creative Management

This track integrates creative thinking with business strategy to manage innovation and design-driven enterprises. It emphasizes the role of creativity in value creation, intellectual property, and sustainable growth within the fashion and lifestyle sectors.