International Business(P) 025400

Tailored for careers in the global fashion industry, this professional master’s program integrates international business strategy, brand management, and digital commerce. Designed with a strong focus on the apparel sector, it equips students with practical skills in cross-border operations, global marketing, and e-commerce innovation, preparing them for leadership roles in multinational fashion enterprises.

Sub-Directions:

01 Cross-border Investment and Operations in Apparel Enterprises

This direction focuses on strategic investment, market entry, and operational management for fashion companies expanding globally. It covers risk assessment, international supply chain coordination, and local business environment analysis.

02 Global Brand Operations and Management

This track explores the strategies behind managing fashion brands across diverse cultural and economic markets. Students learn about brand positioning, cross-cultural marketing, and global retail operations tailored to the apparel industry.

03 Fashion E-commerce and Digital Trade

This direction emphasizes digital business models, online consumer behavior, and e-commerce platform strategies specific to the fashion sector. It prepares students for roles in digital transformation and omnichannel retailing.